Clickbank University 2.0 Review

Created by Justin Atlan and Adam Horwitz, Clickbank University 2.0 is a comprehensive online affiliate marketing training program. The second version of Clickbank University, Clickbank University 2.0 is an online training platform that is built upon Clickbank University 1.0.

Clickbank University 2.0 adds an extra dimension to the previous version, which primarily focused on teaching students how to create their own digital products to sell.

Clickbank University 2.0 covers the two main areas that must be mastered in order to create a reliable, life-changing income affiliate marketing online. These two areas are product creation as a digital vendor and product promotion as an affiliate. In this case, it is promoting products from the ClickBank Marketplace.

The program is a well-structured and trustworthy course for those seeking to get into affiliate marketing online, and this review will serve as a fair and accurate outline of what ClickBank University 2.0 has to offer.

What’s Inside Clickbank University 2.0?

When you first log into the member’s area, these are the tabs that you will see:

  • Welcome
  • Getting Started
  • Vendors
  • Affiliates
  • Traffic
  • Toolkit

This is the core of what’s inside Clickbank University 2.0. As you can see, the course is based around affiliate marketing.

Affiliate marketing is a tried and true way to make an income online, and, because it’s main focus is ClickBank, the ClickBank University 2.0 course is particularly suited to teach those seeking to work from home how to make money with the ClickBank platform, which is one of the most well-known and respected online retailers in the world.

The core training in the ClickBank University 2.0 course is divided into two main parts: the affiliate training and the digital product creation training.

 The affiliate training teaches you how to promote and sell products created by other people to generate affiliate commissions.  This is one of the add-ons that weren’t present in the original ClickBank University course, and this is one reason why ClickBank 2.0 is a very effective and valuable affiliate marketing program. It is very comprehensive and detailed.

The other segment of the main training is the digital product creation training. This part teaches you how to develop your own product and market it through affiliates so that they can sell it for you. This, coupled with the affiliate training is a tried-and-true way to create a lucrative, highly stable, and scalable online business.

The course is well-organized. The content in each of the modules above is built around a weekly schedule that has you progress through each training video. Doing it this way makes this very in-depth course much easier to complete and more practical to learn to implement.

The lessons in the course are presented clearly and concisely, with most videos having additional notes and highlights available for you to download. This additional content is designed to help you gain a better understanding of the content being presented and to help you progress through the course much faster. It is basically like having your study notes prewritten for you to refer to.

It’s important when going through any kind of course to pay attention to the details of each training video in order to fully understand what’s being taught. But should questions arise after thoroughly reviewing the content, each video has a section for leaving comments that moderators and other students can answer. These comments are invaluable when going through any course since many of the questions that are asked by fellow students tend to be common questions that newer students may have as well. The comment section is a great resource to make use of inside the member’s area.

This is a brief overview of what’s inside ClickBank University 2.0, but in the next part, we’ll dive deeper into the content sections, which are the real meat of the course.

Clickbank University Content Sections

Clickbank University ReviewThe ClickBank University content sections are the bread and butter of the ClickBank University 2.0 training program, and they are what make the course so well-rounded and effective at teaching affiliate marketing.

As mentioned earlier, the heart of the ClickBank University 2.0 training program is comprised of two different parts. The first part covers how to make money as a vendor selling your own product. The second part covers how to promote other people’s products and make money as an affiliate.

Let’s go into more detail about each content section.

Program One: For Vendors

The first of the core ClickBank University sections is all about creating your own product, and in it, you will go from the very beginning stages of developing an enticing offer to the final stages of selling it and then scaling up your business. This section also details how to build your brand and takes you step-by-step through the process of getting your product listed for sale on ClickBank’s marketplace. As you’ll see below, it is very detailed, but it is broken down into easy-to-manage chunks so it never gets too overwhelming.

This first content section is taught by Justin, and, like the affiliate section, it begins with a focus on developing your mindset and stating your goals. From there, it delves into niche research, product development, sales funnel creation, JV partnerships, and much more.

Vendors Section Overview

Here is an inside look at what you will get access to in the vendor’s section of the ClickBank University 2.0 course.

Week 1 – How It Works & Setting Up for Success
This section will cover the 12-week plan for success, the exact blueprint to follow to make life-changing affiliate income.
Week 2 – Finding The Perfect Product
This week teaches how to take your expertise and your passion and apply it to what’s profitable on ClickBank and why it’s so important to use your passion as a starting point for launching your business with the ClickBank University 2.0 system.
Week 3 – Developing The Customer Avatar
This section dives into who your ideal customer is, their interests, their age, their wants & needs, as well as their mindset. It teaches how to determine the problem that your ideal customer is having and then create a product that solves that problem.
Week 4 – Creating Your Product
Which type of format is best the best for your product? In this week you’ll learn if it should be an ebook or a video, for instance. The step-by-step framework for ClickBank success is covered here, as well as how to outsource the creation of your product if you do not want to make it yourself.
Week 5 – How to Create Your Product's Upsell
Upsells create a higher customer value because they offer more ways that the customer can solve their problem. This means that you and your affiliates can make more money per customer, which is a very appealing way to attract affiliates to help you promote your product.
Week 6 – Maximizing Conversions & Writing Sales Copy
In this week, an expert copywriter will teach you how to write sales copy that gets customers to buy from you. This is a very important aspect of being a vendor because, without effective sales copy, your product will not sell no matter how good it is.
Week 7 – Video Sales Letters
The topic for this week is how to create video sales letters that maximize your conversions. This segment will teach you how to do that without having to spend thousands of dollars on video production.
Week 8 – Putting the Finishing Touches On Your Product
It’s time to finalize the product. At this stage, you’ll look over the product, make sure there are no errors, and verify that it is ready to be added to the ClickBank marketplace. The journey to being a product vendor is almost complete!
Week 9 – Putting the Product on ClickBank
Step-by-step, you’ll learn how to put your product on the ClickBank marketplace so that you can start selling it.
Week 10 – JV Partnerships
One of the simplest ways to be successful with ClickBank is to develop relationships with affiliates and have them promote your product for you. This section will detail how to get them to want to promote it by knowing how to make it appeal to them.
Week 11 – Split Testing
Split testing is about creating different versions of your ads, your funnels, your landing page text, etc. In this week, you’ll learn how to split test aspects of your marketing and sales content so that you can boost your conversions.
Week 12 – Scaling
Here you’ll learn how to drive more traffic to your product and grow your business after you get your first few sales. This is a critical aspect of turning your business into a sustainable asset that pays you over the long term.

Bonus: How to Sell High Ticket Products on Webinars

Program Two: For Affiliates

The other important piece of the puzzle when it comes to making income online as an affiliate is learning how to promote products that other people have created. In fact, this might be an even quicker way to get started seeing results as an affiliate marketer.

Many online marketers are not too keen on developing and releasing their own product but would rather promote someone else’s. The good thing is, making 5 figures per month solely as an affiliate is very achievable.

In this part of the ClickBank University content sections, Adam will teach you how to do just that.

Adam takes the reigns here and starts by covering the basics of affiliate marketing. Then he moves into how to use the ClickBank Marketplace, how to find a niche that you’re passionate about, and how to find winning products for you to promote. This section works perfectly for those that have already gone through the vendor training and have created their own product because you will be given the knowledge, tools, and resources to be able to promote your product and other products in your niche.

This part also goes over driving traffic, building your email list, building squeeze pages, and giving value to your subscribers. This is what will set up your business for success over the long-term.

Affiliates Section Overview:

Below is an overview of what is covered in the affiliate portion of the ClickBank University 2.0 course.

Week 1 - ClickBank Affiliate Marketing
Similar to the first section, this section also starts out with a focus on mindset and goal setting. This is a very important aspect of success in any endeavor, and in this week Adam covers how to be successful through the Affiliate Profit Plan.
Week 2 - Understanding Affiliate Marketing
This week goes over the basics of affiliate marketing as well as how the affiliate marketing principles apply to ClickBank and the ClickBank Marketplace. Practical training is provided on how to navigate the ClickBank Marketplace as well as a look into what makes the best-performing products on the Marketplace perform so well.
Week 3 - Understanding Affiliate Marketing
An important aspect of affiliate marketing is finding your passion so that you are more able to sell the product and overcome any obstacles you might face. That’s the goal of this week, and in this training, you’ll learn how to research your niche and find the perfect product.
Week 4 - The Affiliate Funnel
This week is all about the perfect funnel to drive traffic to in order to make sales. Some of the topics covered include a breakdown of an affiliate funnel and how to build squeeze pages. This week, as well as the training in week 3, are very important foundations to affiliate marketing success.
Week 5 - Over Delivering
This part is about content and relationships. It’s important to build a list and then build a relationship with that list. The way to do that is through content, and this week’s training covers how to deliver valuable free content to your list as well as outsourcing your content if you do not want to create it yourself.
Week 6 - The Perfect Swipe
Email marketing is a fundamental part of being an affiliate. Like they always say, “the money’s in the list.” A perfect email swipe is priceless to an affiliate marketer, and that’s what will be taught in this part. This week covers how to get your subscribers to open your emails, how to ensure that they click on the links in your emails, and how to offer them bonuses as an incentive for them to purchase from you.
Week 7 - The Email Blueprint
This week builds on the last. It goes into more detail about using email marketing and setting up passive systems to deliver your perfect email swipes. You’ll learn how to send out broadcasts manually to your subscribers in order to make sales as well as how to have your emails go out automatically.
Week 8 – Scaling and Expanding
This week it’s all about building off of the foundation that you’ve created and growing your business to new levels. You’ll learn more about traffic here and how to scale up your business.

Bonus – Running Affiliate Programs

Many of the video lessons have downloadable content for you to review and study the material. This includes things like pdf outlines, etc which is very helpful when it comes to digesting this amount of information in such detail.

As you can see, there is no stone left unturned. The course is very detailed, but each video in both the Vendor section and the Affiliate section are short enough to where you won’t feel overwhelmed. Also, the extra downloadable content makes it even easier to get a quick overview of what you need to learn and implement.

Both the vendors and affiliates sections provide a proven outline to reach success with ClickBank. But one thing worthy of mention at this point is that, although the training here directly applies to ClickBank, the principles that are taught can be applied to any platform that you want to launch your product on and any platform with affiliate products you would like to promote.

The Traffic Generating Section

Another very important section of the training is the traffic generating section because no matter how great your funnel is, how effective your product is at solving the customer’s problems, or how well-researched your niche is, without traffic nobody will ever see your offer. This means you will make no money.

This section of the ClickBank University 2.0 program covers several different traffic sources that you can use to get started generating leads and sales right away.

In the vendor and affiliate sections of the CBU 2.0 course, as you know, the lessons are delivered with step-by-step videos. However, in this portion of the course, the lessons are delivered as a set of webinars. In each webinar, an expert presents a specific traffic source and traffic-generating method.

Each webinar lasts about 60 to 90 minutes and covers topics such as Facebook advertising, getting shoutouts from Instagram influencers, Google ads, Bing ads, and YouTube ads.

The traffic training in this section presents an in-depth look at how each expert generates traffic, which makes it very easy to follow and to implement yourself.

Here is a quick breakdown of the traffic training and the names of the experts that teach them.

  • Facebook Advertising by Robby Blanchard
  • Instagram Influencer Shoutouts by Adam Horwitz
  • PPC Ads (Google and Bing) by Fred Lam
  • YouTube Advertising by Jon Penberthy

This section is constantly being updated with more traffic sources and more expert webinars. However, it should be pointed out that many successful marketers realize a concentrated and sincere effort to focus on and master just one traffic method until it generates reliable profits is the best way to go about traffic generation. With that said, there are more than enough traffic methods in this section to generate a decent income, just be sure to stick with one method until your income goals are reached.

Additional Value Adds

The training isn’t all you get with ClickBank University 2.0. There are many additional value adds to help you along your path to affiliate marketing success. Below are some of the extra resources and tools that come along with your ClickBank University 2.0 membership.

CBU Chat Forum

When it comes to succeeding in any new undertaking, a sense of community and the ability to speak with others on the same journey as you are an important thing to have.

Nobody wants to go it alone.

That being the case, the CBU Chat Forum is the perfect place for all of the members of the ClickBank University 2.0 family to come together to share their successes, ask questions, bounce ideas off of each other, and even just to network with other motivated marketers.

This is a valuable resource where you can search through threads that have questions asked by other students of CBU 2.0.

The threads are organized by categories and tags, which make it easier to search through and find the answers to specific problems that you may have. Chances are, if you run into an issue, someone in CBU 2.0 has already asked it, and the answer can be found in the CBU Chat Forum.

CBU Live Q&A

The CBU Live Q&A is an additional value add that makes this course a worthwhile investment.

The CBU Live Q&A calls are typically about 1-2 hours long and they tend to be focused on a certain theme for the week. The sessions are live, but they are also recorded so that you can go through them at any time and watch any of the live events you may have missed.

And, of course, if you ever have any questions after watching the live sessions you can always post them in the CBU Chat Forum.

Here are just some of the topics that have been covered on the CBU Live Q&A calls:

  • How to pick a niche
  • How to create content
  • How to use influencers to market your product
  • ClickBank Marketplace
  • How to build an email list without a giveaway offer
  • Landing pages, keywords, and Instagram marketing
  • Autoresponders and content creation
  • Facebook Advertising
  • Creating opt-in pages
  • Market research and using capture pages
  • ClickBank University TV
  • Instagram & Affiliate Promotions
  • ClickBank Marketplace & Affiliate Promotions
  • Apocalypse & Survival Products
  • Instagram Advertising & CB Builder
  • How to pick a product to promote & How to research it
  • Q&A, GDPR, & scaling your ads
  • Cold vs warm traffic
  • Affiliate marketing on Instagram
  • Landing pages
  • Niches
  • Affiliate promotion through Instagram
  • Analytics and influencer marketing
  • Driving traffic through social media
  • Program updates
  • Picking a product & driving traffic
  • Networking events
  • Funnels

There is so much more content and topics covered on the CBU Live Q&A calls, and these are a tremendously helpful resource to take full advantage of when going through the ClickBank University 2.0 training.

These sessions alone contain years worth of information and answers to questions that fellow CBU 2.0 students have asked.

Toolkit Material

For those that aren’t too familiar with the technical side of affiliate marketing, this section is another great resource to make use of. It contains tools for outsourcing, web page creation, optimization, etc.

Here is an overview of this section:

  • Intro to tools
  • GoDaddy custom domain set up
  • Using Powerpoint to create a sales presentation
  • Video editing with Camtasia
  • Using Hootsuite to boost your social media activity
  • How to record sales videos with Camtasia
  • APowersoft
  • How to design banners, posts, & giveaways with Canva
  • Demographic research with Google & Twitter
  • Using CB Builder to set up your funnel
  • Split testing with Visual Website Optimize
  • Using Optimonk to increase conversions
  • Outsourcing with UpWork
  • Automating and sending broadcasts with AWeber

Final Verdict

ClickBank is one of the best ways to get started making money online as an affiliate. It is one of the easiest platforms to begin promoting and creating products on as well. Other platforms require affiliate approval that many times is only given to the affiliate applicant if they can verify that they have some sort of sales history in the realm of affiliate marketing.

ClickBank, however, has a much lower barrier to entry for new affiliates and vendors wanting to get started right away. It is a well-known and respected marketplace for both vendors and affiliates alike, and it has been around for more than 20 years already. ClickBank is trusted by many people to pay out on time and to give affiliates and product creators their fair share of commissions.

This makes ClickBank University 2.0 very unique and effective for beginners looking to enter into this space, as it is focused on teaching affiliate marketing on ClickBank. However, the principles taught in the course apply to any affiliate marketing platform online. This makes CBU 2.0 a great starting point for newbies as well as a comprehensive resource for intermediate and advanced affiliate marketers looking to really dive deeper into their business and scale up their profits.

The content sections of the course have been created in such a way as to be very easy to go through and implement while at the same time giving you the full scope of what you need to know to be successful online. Whether it comes to product creation, product promotion, and every step in between, the detail that Adam and Justin go into to teach the lessons while still keeping everything as simple as possible is what truly makes this course a worthwhile investment into your affiliate marketing success.

The expert traffic training is a valuable resource that will help those just starting out to have a huge advantage in creating results with this system. Additional value adds like the CBU 2.0 Chat Forum and the live Q&A are priceless assets that allow students of the course to get quick answers to their questions and build relationships with like-minded individuals on the same path to success.

The Toolkit Material is a great repository for those that need a little bit of a helping hand to implement some of the more technical aspects of the ClickBank University 2.0 course. The step-by-step resources in this section make it so that even those that are not as technically-inclined will not be left behind after they begin the training.

Although ClickBank University 2.0 might seem overwhelming after everything we have covered in this review, the bite-sized chunks of training and the downloadable companion content make this course something that can be digested as quickly or as slowly as necessary. ClickBank University 2.0 actually is quite similar to a traditional university, and so it’s important to keep in mind you are getting the full, comprehensive scope of what you need to be successful as an affiliate marketer online, not a watered-down “fluff” product.

It should be noted that you do not have to master every single thing in this course in order to be able to make a life-changing income. Knowing the basics taught inside is more than enough to bring you great results, and this is made easy once again through the bite-sized training videos and the downloadable companion content.

  • Videos are clear and straightforward
  • This is not based on selling the CBU 2.0 program itself.
  • Teaches product creation and affiliate marketing
  • Expert interviews are included and updated frequently
  • Q&A is conducted weekly
  • Good support
  • More moderators could be added to the forum

Clickbank University 2.0 teaches you everything you need to know to succeed online as an affiliate marketer. From product creation to product promotion, you’ll be a well-rounded internet marketer with the ability to earn unlimited affiliate profits online after diligently going through it. It is an internet-based affiliate marketing university that leaves no stone unturned when it comes to generating an online income with ClickBank and with affiliate platforms in general.

If you are looking to build, grow, and scale an income online as a product creator or a marketer selling other people’s products, if you are looking to be able to network with like-minded individuals that can put you on the fast track to success, or if you’re looking to be able to master the fundamentals of online marketing to make even more money than you already are, then this is definitely a program that I would recommend.