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How to Use Advanced Image Search: Examples, Tips and Best Image Search Engines

There is no doubt that searching for images on search engines is a little different from searching for other kinds of content. After all, it is hard to tell what an image is saying and you can’t easily translate that into words. What exactly are they portraying? Where were they taken? What are the colors in them? What size are they? Do they qualify as photographs, or are they perhaps paintings, animations or drawings?

This is a break from our Website Rescue projects to show up and coming marketers a new hack that can help them be smarter online gatherers. 

The Art of Advanced Image Searching

Fortunately for you, there are some advanced techniques as well as various tools you can use to find more details on the pictures through the internet. Many popular and big name search engines already have advanced image search functions that help you specify the many attributes of the images you are trying to find or even find related images based on an image you already have. There are even some search engines out there with specific image searching tools that are dedicated to helping you find more information about the images you have.

In this post, we will show you how to grow your image searching skills on the internet by teaching you the following:

● How to use Google for an advanced image search
● How to use Google reverse image search
● Why should you use an advanced or reverse image search feature
● The top 5 best-advanced image search engines on the internet.

How to Use Google Images Advanced Search

google image search

We picked Google images advanced search to because it is one of the widely used search engines on the internet, but exact options of their advanced image search tool vary a bit from service to service.

To use advanced image search, go to Google search and switch to its image search mode.

You can do this by entering the web address www.google.come in your browser address bar and then click the go button. Then on the top right of your window, you must click on the ‘images’ button.

Search for Anything You Want

Next up, you’ll have to search for an image by clicking on the search box under the Google Images log and type whatever comes to mind or whatever you are looking for. It must be something related to what you are looking for. Once you have entered the search term, hit the enter or return button or click on the magnifying glass to start.

Now Access the Advanced Image Search Options from Google Settings Menu

Once the search results appear, you can start an advanced search by clicking on the settings button at the top right of your search results, just under the search bar. Click the settings and then click advanced search from the drop-down menu that appears.

Type in the Words or Letters That Are Related to What You Are Looking for

The advanced searching options will give you additional text bars to fill. You must start filling them with keywords that best describe what you are looking for. These options include entering image tags, titles, captions, and more. Click on each of the bar and type in the words based on what you are looking for.

Here’s what each bar represents –

All these words – this bar lets you search for images that have all the words you type in here but not necessarily in the same order you type in.

This exact word or phrase – This option will return search results that are tagged with all the words you have typed in. This returns results in exact word order you type in. This is a useful feature if you are looking for a specific piece of information in an image.

Any of these words – this bar searches for images that are related to any of the words you have typed in. So basically, the images that will come out, as a result, will be related to the terms you have used here but never necessarily completely matching all of them. It is a handy little feature if you are looking for multiple specific things in an image.

None of these words – using this option, you can exclude the terms you don’t want Google to look for. In return, the search engine will search for pictures that are not tagged with the words you type in here. You can use this option when you think your main search term may have multiple meanings by filling it and letting the search engine know that you are not looking for these things.

Fine-Tuning Your Advanced Search Options and Then Conducting Your Search

The advanced image search tool by Google also lets you tweak with advanced keyword settings. Here is what all these options represent and what they mean.

Image size – by tweaking this option, you can look for an image with a specific or general size, or even images that are above the specified dimensions or resolutions.

Aspect ratio – This option lets you search for images with a specific shape such as tall, square, panoramic, or wide photos.

Colors in the image – as the name suggests, you can tweak this option to help the search engine find images with full black or white colors. The option can also be used to search for images with transparent backgrounds. This is a useful feature if you are searching for a logo or symbol. Click on the color you want from the extended menu and the search engine will search for images having that color.

Type of image – using this option, you can guide Google to find a specific type of images such as portrait or non-portrait photos, drawing, vector, or animation.

Region – lets you further narrow down your search by letting the search engine know to find images uploaded from a specific area. You can also use this option to find images that were tagged from a specific country or region of the world.

Site or domain – lets you search for images on specific websites. So if you are looking for a specific image on Facebook, you can enter the complete address of the site here and Google will only look for the image on this site.

SafeSearch – This option causes Google to automatically filter out images that it thinks to depict sexual or violent content.

File type – you can enter the type of file you want to search for such as .jpg, .gif, or .png to let Google only search for images under specific file types.

Usage rights – lets you limit your search to images that are not subject to copyright. With this option, you will be able to search for images that you can easily use on your website or edit them in any way you please.

When you have tweaked all of the options according to your needs, you can hit the Advanced search button and begin the search.

If using advanced image search still didn’t find you what you were looking for, then perhaps Google’s reverse image search might help.

How to Use Google Reverse Image Search Feature

The Google reverse image search feature allows you to search for images by using another image as a key search term. The search engine looks for pictures that have similar attributes with the picture you provide. This is actually a very handy feature when you want to see if a certain image has been doctored, plagiarized or taken out of context.

Here’s how you can use the feature.

Go to Google Search and then switch to Google Images

Just like when you were searching for images before, go to Google.com and click on the ‘images’ button on the top right corner of your screen.

Click on the camera icon to initiate the search by image feature

Now instead of typing keyword or search term, simply click the camera button next to the search bar to bring up the interface that allows you to look for images using an image as a source. From there, you have two options. One, you can find an image elsewhere on the internet and upload here to begin the search, or you can directly upload an image from your computer to start the search.

Option A – Enter the image link in the search bar

To begin the search, simply find an image on the internet and copy its URL. Now paste the URL in the address bar and click on search by image to start the search. To copy the link of the source image, simply right click on the image and click on ‘copy image location’ from the menu that appears.

Option B – Upload the image from your computer

When you select this open, Google will open up your explorer window and you can upload an image directly from your device. Alternatively, you can also drag and drop an image from your hard disk to the address bar to automatically start the search related to that image.

So now that you are aware of how to conduct a reverse image search and advanced image search, you may be wondering why would people go to such a length to search for an image? You must be wondering in which occasions these tools actually come in handy? We’re happy that you asked because in the next section we are going to show you various situations where these search tools can come in handy.

Why Use Google’s Advanced and Reverse Image Search Features?

There are many reasons why people use these two features. Here are the most common ones.

The Features Allow You to Determine the Authenticity of Any Picture

High-end photo editing pictures have given tools to people to play with images, allowing them to manipulate an image as much as they see fit. This means that sometimes you would want to see the authenticity of a picture you have. Is it real? Has it been tampered with? Putting this image on the Google reverse image search will reveal all the similar images related to it. This will help you find out if you have the real deal or a picture that has simply been modified, copied, or tampered with.

The Features Let You Find Images with Specific Attributes

The most common usage of advanced or reverse image search is to find an image that closely fits your needs including what you wish you represent. Whether you are looking for a portrait, or an image with specific dimensions, or resolution, these tools let you find exact match images which is a very useful feature if you edit photos or upload them on a blog.

The Features Let You Look for Pictures That You Can Actually Use

Content creators are always on the search for images that they can use on their blogs without causing any copyright infringements. With the examples we showed you above, you can easily look for images that are free to use. Alternatively, you could be a photographer who fears that your images may be being misused by bloggers, news sites, and other websites.

By searching for an image using these advanced tools, you will exactly be able to find out who is using the image without your permission. Google lets you file a complaint against the misuse of images. So if anyone is using your picture without permission, you can have it taken down.

Now that you have learned the common scenarios on why people use the advanced image search features of Google, you must be wondering if there are other tools that let you do the same? We’re glad you asked because we are about to show you a few more image searching tools that can further help you find images. These tools are actually particularly developed for image search and may even be able to return you better results as opposed to Google. So be sure to check them out one by one.

The Top 5 Best-Advanced Image Search Engines on the Internet

TinEye

If its reverse image search you’re looking for, TinEye is the best out there. One of its most popular and unique features is that in addition to letting you filter your search results by website, it also tells you if the images you are looking for is part of a stock photo or copyrighted collections. Moreover, there is a comparison mode that lets you quickly switch from the original search window to one of the search results to compare two images for differences. TinEye even has a browser extension that can be installed on most popular browsers to make a reverse image search from any picture you find on the internet by just right-clicking.

Google

We have already shown you a lot about how Google search helps you find images. Google has an advanced image search feature as well as a reverse image search feature that you can easily use by uploading a picture on the site. If you don’t have any visual reference of the image available, Google lets you search for images by just entering a keyword or phrase associated with the image. It has a whole bunch of extended parameters as shown above to help you filter your search until you find what you are looking for.

Berify

Berify is a new image search engine that specializes in reverse image search. It lets you upload any photo from your mobile device, computer or through social media to quickly check for duplicate photos around the internet. In addition to checking through Google, Bing, Baidu, Yandex, and other big name search engines, it also has its own search algorithm that returns unique search results. The search engine can also look at thumbnails in videos to see if any of the clips have been copied. This is something very unique to the engine and you’ll find this feature nowhere else. The search engine compiles very easy to read reports and even sends you email updates telling you if your images are being used elsewhere. You must, however, keep in mind that this feature is limited to paid subscribers only.

Bing

Microsoft’s search engine takes a very personalized approach when it comes to image searches. It has many of the same advanced search options like Google such as allowing you to search by color, size, ratio, class, and usage rights. And it also has a reverse image search feature. But what makes Bing special is that it has a feature that lets you save your search results for later and then organize these results into collections. This feature is very useful if you want to keep track of things that you have already found using Bing. The feature also lets you find more images similar to the ones you already have searched for.

Yandex Search

Yandex is a Russian based search engine and it kind of combines the features of both Google and Bing to give you the best of both. It has storing-functions as well as organizing features just like Bing. It also contains many of the popular filter options of Google Search. It provides reverse image search as well. But one of its most unique features is that it also calculates the size of your current computer screen and then search for images that fit that size so you can use them as your desktop background.

This is pretty much all we have to teach you on the reverse and advanced image search using some of the best tools out there. If you are ever worried about your privacy and don’t like the idea of your search terms being tracked by search engines, we highly recommend using TinEye. The search engine never saves or indexes your search terms or pictures. There are other private browsers out there as well but that is a story for some other time.

Digital Marketing Basics Every Business Owner Needs to Know

Digital marketing. It was the early 2000’s when this term started to become popular. It was the buzzword of that time. People were not sure what to make of it. Neither were they sure about whether or not they would be able to get a positive ROI from this new-age marketing method.

But if you look back a little bit more, you’ll realize that the term “digital marketing” has been around way longer than you previously thought. In fact, it’s been around for over 100 years.

Yes. Don’t believe me?

Check out this picture below:

 

 

That’s Guglielmo Marconi. The dude who invented the radio and demonstrated that it is possible to publicly transmit wireless signals. And no, that wasn’t the first WiFi.

Soon after his demonstration in England, morse signals were being transmitted across open waters. It was still only used by the navy and the military, and it would take another decade for the radio to reach the general public. And when it reached the general public, the first thing creators realized is that they could sell stuff through this little thing.

To try it out, the first live broadcast was made from an opera performance at the Met. This was their way of testing the waters and finding out whether people would actually buy stuff.

And guess what? People bought the show tickets!

And that’s how digital marketing was born.

At the root of it, digital marketing is basically an umbrella term for all types of marketing strategies. Whether it be search advertising through Google or offline advertising. It can be done through both.

 

Why Is Digital Marketing So Important?

Gone were the days when billboards were still one of the best ways of advertising. Not anymore. It’s dead.

Here’s a picture that perfectly sums up the reason why billboards and other types of offline advertising methods are dead.

 

 

 Not a single passenger will spend their time looking at the road. Instead, they are looking at their Instagram feed, reading emails, chatting with friends, or just watching movies on Netflix.

And I’m not joking.

To top that off, even 9% of the drivers are looking on their phone while driving. So how do you think billboards can survive when almost everyone chooses to look at their phone.

New research suggests that on average, Americans spend more than 11 hours on their electronic devices every single day. And here’s the kicker, there aren’t many hours left in the day after that if you’re sleeping 8 hours every night.

So yes, online marketing will get you the best results because you are literally advertising where everyone is spending their time these days. But there is a place for offline marketing, and we will talk about that in a later blog post. In this post, I want to cover the basics of online marketing that every business owner should know.

Remember, there’s nothing worse than not knowing how to verify the results to determine whether you had a successful campaign or not. So arm yourself with this information.

Always follow this rule: Trust, but verify.

 

What Are the Basics of Digital Marketing?

These are all the basic things about digital marketing you ought to know before you jump in the game with both feet.

 

  • Website Design
  • Content marketing
  • Email marketing
  • Search engine optimization
  • Social media advertising
  • Social media management
  • Pay-Per-Click advertising

 

Before we dive into each one of those topics, you should know that if you engage with any one of the above components you WILL see your business and your online presence grow. There’s no doubt about that. However, you will need to be a bit patient with some of the components because they don’t get you instant results.

 

Website Design

To be taken seriously, you need to have a website. This will be the face of your business. There are no faceless corporations on the internet. So it’s important that you care for your website like it’s your baby.

Make sure that it looks good, has a beautiful design, great content and helps your audience improve their lives in a significant way. This will help improve the perceived value of your brand.

 

Optimize Your Website

There’s nothing worse than having a great website that is not optimized for Search Engine Optimization (SEO). We will go over what it is about later in this post, but you need to make sure that your website is SEO optimized.

 

Website Should Be Easy to Navigate

This is very important because most people create a very beautiful website. I mean stunning design, but then they mess it up by not making it easier to reach certain areas of their website. Make sure that you don’t make that mistake.

Make sure that every page on your website is tagged and labeled so that users can find what they need.

 

Content Marketing

When its all said and done, content marketing is still the king of digital marketing. It has been the single constant throughout the years while every other component in this list has changed.

Content marketing is a unique marketing approach in which you focus on providing valuable and relevant information on a consistent basis so you can develop an audience that trusts you and values your opinion. Once you develop that, then you can make sure of strategic call-to-actions to drive sales.

You can provide content through several different methods: video, audio, blog posts, newsletters, white papers, case studies, research papers/reports, infographics, webinars, e-books, etc.

It all depends on how comfortable you are with which method.

So why is content marketing so important?

Well, it’s simple. People like to be more informative now. They like to make educated decisions and they take the time to research before deciding on whether or not to purchase something. This means that they are asking questions about a particular product.

Now this is where your brand comes in.

When a lead asks a question, who’s there to answer them?

Are you there or your competitor is there? Because you can forget the sale if your competitor is there to answer all of their questions.

Remember, it’s all about being visible and being able to grab the attention of your customers. If you are able to do that, you can then move on building brand loyalty and providing them with impeccable customer support.

So where do you start with your content marketing strategy?

Ideally, you’d want to have high-value content for all the different parts of the purchasing cycle. This means all the way from the research phase, down to the after-sales questions a buyer might have, you need to make sure that you have all of them covered.

Think about it, why do you think we spend hours on researching topics and then hours on writing up informative blog posts like these?

It’s because we want to make sure that you have all the information you need to make the right decision, which is becoming our client 🙂

 

Email Marketing

Email marketing is the holy grail of digital marketing. This is one component that has the potential to generate instant cash if you are able to build trust and rapport with your subscribers. It is one of the most popular methods of marketing.

In fact, 82% of B2B and B2C businesses use email marketing today.

But Nabil, if everyone’s using it, doesn’t that mean that people won’t be able to read my emails?

That’s true, but only if your emails are dull and boring.

You need to understand that people have a very finite amount of attention span. If you are able to grab their attention, then it’s your job to make it worth their while. This means that you will have to make your emails stand out.

You can use a ton of techniques to do that. But like everything in digital marketing, you will need to test it out yourself and see what works for your audience and your niche.

 

Search Engine Optimization (SEO)

So you followed what I said in the Website Design section, and you made sure that your website is SEO optimized. You even made sure that it is mobile optimized because every single user is important to you.

Great!

Now all you need is let the target audience find you. This is where the exciting stuff happens.

Because almost every person searches about the product before purchasing it. Now, the intent of their search differs depending on which part of the purchasing cycle they are in.

But before we move on, let’s first talk about what search engine optimization really means.

So the process of SEO optimizing your website means inserting several keywords, structuring content and overall making the website in such a manner that ensures that your website will appear within the top results whenever someone enters your target keyword(s) in the search bar.

This image perfectly sums up what I’m saying.

 

 

 

So how do you go about SEO-ing your website?

Find the Right Keywords.

This is the first step. You need to research your industry, get your hands dirty and find out what people are searching for. Then check out what keywords are your competitors already ranking for. And make sure that you’re choosing the right keywords because this is the step that will determine whether your SEO campaign will be successful or not.

 

Use the Keywords in Your Website’s Domain Name OR URL.

One of the best ways to make sure that Google recognizes your website and what it’s about is by incorporating your keywords into your domain name or your URL.

Search engines have bots that go through each and every line of text in your website. They are essentially reading your website, trying to figure out what it’s about. And by optimizing your website, you are giving them pointers that help them determine exactly what your website is about and whether or not you should be ranking highly for that particular keyword.

 

Use Keywords in Title Tags & Header Tags.

This is another method of giving pointers to the search engine bots that tells them what your website is all about.

Take our website for instance. When you search for our domain name in Google, you will see this:

 

 

 

The text you’re seeing on the top of the listing is the Title tag.

If you want to increase the relevance of your website for a particular keyword, incorporate them in your title tags.

 

Header tags are the HTML tags (H1, H2, H3, H4,… H6). These tags are used to structure the content of a particular page. Header tags are also ranked by importance. The higher the number of header tag is, the lower its importance is. So the importance of an H6 tag is lower than the importance of an H1 tag.

Again, if you want to increase the relevance of your website to a particular keyword, incorporate that keyword into your header tags as well.

 

Social Media Advertising

As the name suggests, it means using social media platforms to promote and sell your products/services.

If you’re just trying out digital marketing and want to learn the basics, this is a great way to quickly go through the learning curve. The biggest advantage of social media advertising is that you can select your audience and create ads that are laser targeted to them. Let’s say that you wanted to advertise your SEO services to dentists in San Jose, California.

You can do that.

Not only that you will also get instant feedback about whether your ads are performing well or not. This gives you the ability to tweak and optimize your ad almost immediately.

You can use different social media platforms to target the same audience as well. This also helps you gain the mindshare of your audience because if they see you almost everywhere (not in an annoying way), your brand will always be on top of their mind.

 

Social Media Management

I know social media advertising and social media management sound the same, but they’re not.

With social media management, you are managing all of your social accounts (Facebook, Instagram, Twitter, etc.) on a single platform. Companies like Hootsuite make this possible and easier for business owners like you so you don’t have to open 6 different tabs in your browser to share the same content.

You can do that from a single platform and even schedule posts so that your profile keeps getting updated regularly.

 

Pay-Per-Click Advertising (PPC)

PPC is a form of advertising in which you only pay when a user clicks on your ad. There are several different platforms that offer PPC advertising. The most popular ones are Google Ads and Facebook Advertising.

You might be asking, “Why do advertisers use PPC when they have social media advertising?”

That’s a good question.

The reason why they use PPC, especially from Google Ads is that they want to get pre-qualified traffic.

What do I mean by pre-qualified?

It means that the lead is already interested in your product, they are ready to buy but they just need a little nudge to get over the fence. Obviously, I’m simplifying this, but that’s what it essentially means.

And the best way to get pre-qualified traffic is through Google Ads because you can target specific keywords for which when the user searches, your ads will show up. This is very similar to SEO, but you’re paying for every click you receive.

 

Conclusion

Now that you know the basics of digital/online marketing, you can start searching for different strategies that you can use, or you can even come up with your own. For every component, I’ve provided you a big picture. There’s a heap of information and strategies that you can learn for each of those components. And no single person can be the expert for all the components. It very hard to be.

Either way, the main benefit of knowing the basics of each of these components is that you now have the overall idea of how each of them work and now you can decide which component to choose and go with.

A Detailed Guide on Becoming an Authority in Any Niche

It goes without saying that building authority is one of the most important things you can do for your business. If you want people to choose you over your competition, you need to provide them with insane value. And here’s the news, you cannot build authority overnight. It can take months and sometimes even years to build it.

And in this guide, we are going into detail on how you can position yourself to make sure that you’re doing the right things when it comes to becoming an authority in your niche.

But before we jump into it, there’s something you need to understand. Building authority is no easy task. It takes determination, perseverance, and planning to reach your end goal. You might not see results in the first couple of months. And that’s when most people give up. They think that it is an unattainable goal.

But ask those who have been at it for over a year or two, and they can confidently say that they never thought that they would come this far. So, if you have the patience and the determination to become the authority, keep reading.

 

  1. Knowing Your Niche

This is not a lottery ticket. You need to choose your niche. Here are some things you should keep in mind when doing that:

  • Choose a niche that is not too broad. A very broad niche would make it impossible to define what your business is about.
  • The niche shouldn’t be too narrow either. This would result in you running out of topics to talk about.
  • Pick a niche that you know very well about. This shouldn’t be something that you’re still learning. If you want to be an authority, you need already be an expert.

Once you pick a niche, you will also need to define your target audience. This will help you understand which topics they would be interested in and how they would respond. This is especially important because it will help you determine what type of call-to-action to use to get those sales and newsletter subscribers.

 

  1. Create Trust

This is the internet. People are being scammed all the time. If they weren’t, we wouldn’t need the SPAM box in our emails.

So, you want to make sure that you are building rapport and trust with your audience. So much so that they return to you when they need some information about the topics you talk about. And hopefully, eventually, they convert into customers.

This all sounds fine and dandy until you start to work on it. It is hard to build trust online. But there are several ways you can do that.

 

Use Titles.

If you have some qualifications in your niche, for example, a degree, or a course you’ve taken, show that off. People trust titles and it can set you apart from everyone else. For example, a certified massage therapist can easily create more trust by just uploading an image of his degree compared to someone who is not a certified/licensed massage therapist.

The same thing goes for doctors and physicians.

Once you do that, you can then keep riding the momentum by providing great content and value upfront so people trust you more.

 

Showing Relevant Results.

Take us for example. There is no professional degree one can take to become an SEO expert or a digital marketing specialist. So in order to build trust, we provide relevant results in our niche.

On the homepage you see several websites benefitting from our services. That’s how we build trust.

You know that we can deliver results, and we show them off.

And we aren’t stopping there. As I mentioned earlier, we walk the walk. We are riding the momentum by providing great value upfront. So if you’re someone who is looking to educate themselves with different digital marketing techniques, this is the website you should come to.

Great results and valuable content, there’s nothing more one would need to trust you.

 

Over Deliver. Every. Single. Time

This is probably the easiest way to build trust because it only requires you to take that extra step and that’s it. Let’s say that you promise someone that their website would rank on page 1 of Google for the keywords they are targeting. But it’ll take you 6 months.

Great!

The client knows how long it will take. But let’s say that you’ve been working hard and you can deliver the results in 5 months.

Should you wait another month?

Hell, no!

Deliver the results in 5 months and your client will be amazed by you. Not to mention, they will come to you if they need any help with SEO in the future.

Always over deliver because that’s the easiest way to build trust.

 

  1. Know What Your Audience Needs & Deliver

 

 

Don’t deliver like Jim Carrey in the gif above. But if you want to be viewed as an authority, make sure that you know exactly what your audience needs.

I see people ignore this all the time. They are not willing to dig a little deeper and find out the pain and the problems their audience is facing.

Usually, this means going into forums, and QnA websites like Quora and seeing what people are talking about. What questions they are asking. If you can provide the answers there, great!

If you can’t answer them without writing a 1000 word blog post, then it’s probably best to write up the blog post and refer them to it. Believe me, people will be pleased. And if you are consistent with this, there’s nothing stopping you from becoming an authority within that forum and people spreading the valuable information you’re providing.

Not only is this type of audience research useful for building authority, it is also useful if you’re looking to create products. It makes the entire process easier. You know exactly what they need. All you need to do is to package your information and provide it to them at a reasonable price.

This is very similar to dating. The person who knows exactly what the women is looking for, and can provide that, he will always be the one who wins. So, once you know what your audience needs inside out, you will win regardless of how many competitors you have.

 

What Comes First, Google Rankings or Authority?

I’ve seen people talk about this a lot. And it is an interesting question because most people believe that in order to build authority, you first need to rank your website on page 1 of Google.

But if you think about it for a second, that’s the opposite of what actually happens on Google. Google on places authoritative websites on page 1.

This means that there’s someplace else where this authority is being built, and Google takes note of that and decides to rank that website on page 1. And if you’ve been in the SEO world for a while, you’d also know that the more authoritative the website is, the more it can get away with when it comes to having a risky backlink profile and other behaviors.

Here’s what Google looks at to determine whether or not you should be considered a trusted authority:

 

  1. Who Else Trusts You

This is a common theme when it comes to SEO. Almost every search engine will look at what other authorities and trusted websites link out to you.

If the influencers in your niche and other trusted bloggers are linking out to you, you will see your website rank higher. On top of that, if you are also an authority in the offline world and you give speeches, talks, etc. then it is common to see schools (.edu), organizations (.org), and government (.gov) websites link out to you as well.

An ideal scenario would be to provide valuable content while getting in touch with the influencers in your niche/industry and building relationships with them. And eventually collaborating with them that ends up with a backlink exchange.

But yes, that’s the overall strategy that you need to be following in order to be viewed as an authority to Google.

 

  1. Low-Quality Links

Here’s the other side of the coin where people don’t really do much research before starting a website and they start providing valuable content. And while that is a good thing, they also make a lot of bad decisions.

One of the worst decisions more beginners make is that they end up buying a package of backlinks. Most of these packages do not provide high-quality links. In fact, I’ve seen that they predictably bring down your rankings in Google.

And if you’re one of the beginners who did that, you should disavow all the low-quality links you’ve received. However, it will probably take weeks or even months for that disavow to go into effect. But in the meantime, you should start to follow the above strategy so you are not stranded.

Remember, if it was as easy as just buying a cheap backlinks package, then everyone would be an authority. And everyone would rank on page 1. Then it would be a competition about who’s got deeper pockets.

Instead, things are different. It doesn’t matter whether you have a million dollar marketing budget, or if you can only spend $500 per month on marketing. It all comes down to whether people like you, and whether or not they trust you enough.

Once people start trusting you, there’s nothing that can stop you from dominating your entire niche.

SEO or PPC – Which One Is Better For Your Business?

Every business that decides to venture into the digital marketing space, eventually ends up asking the question, “Which is better? SEO or PPC?”

And it is a very important question because depending on which method you choose, would eventually decide whether your business is successful online or not.

Some might say that search engine optimization (SEO) is better because when it is done right, it will eventually provide you with more traffic and leads at a lower cost compared to PPC. And that is true. But most businesses want to see results quickly and not wait 6-8 months.

So you see why deciding which digital marketing method to choose is so important?

This all comes down to the types of customers that you’re targeting. How they use the internet to find your products (or your competitor’s products) would give you a better idea of which method to choose.

A combination of both types of advertising would be the best approach. That way, you can get the best of both worlds and might even end up doubling your results in the process. In this post, we are going to go into detail about the pros and cons of SEO and pay-per-click (PPC) so you can know what you’d be getting yourself into.

 

SEO: Better for Organic Traffic

SEO is best for businesses that rely heavily on organic search traffic. Or businesses that would like to establish their dominance and credibility in a niche.

Let’s start with the pros of SEO:

 

Credibility & Trust.

Having your website rank #1 for organic results can definitely exert influence upon an audience that is looking for a particular product or service. Many users skip ads and only look at organic results because they trust them more. And being the first brand they see in the organic results can mean good things for your business.

Return on Investment (ROI).

SEO can provide you with a better ROI than the traditional form of advertising and PPC advertising. This is because unlike paid advertising, your campaigns do not stop when you stop spending money. If you do things right, you can keep getting consistent returns with spending a minimal amount of money once your ranking on page 1.

Cost.

I’ll be the first one to say that SEO is neither cheap nor easy. However, there’s a silver lining between SEO and other marketing tactics. If you’re looking for a better ROI on every dollar you spend, SEO is still the best way to go. But you will have to be patient. And I mean having Zen-like patience because it will be months before you see any tangible results.

Scope.

This is the biggest advantage of SEO. Every single day new queries are being used to search for things. And this means that you would have more and more keywords to target and potentially get leads from. Not only that, you also won’t need to pay for every single click that you receive from those keywords.

Strategic Advantage.

This is another huge advantage you can get if you choose to go the SEO route.
You see, SEO is not easy, which is both a good thing and a bad thing. The good thing is that once you have established yourself in the organic results, your competitors cannot just buyout your spot. This is huge because in other types of marketing, businesses can usually pay more to get a better advertising spot than you.

The bad thing about SEO is again, the slow results. If you are not the patient kind, you will have a very hard time getting results from this method. But if you can slowly get on page 1, it will be worth the time and money you spend.

You will also have to develop content assets to achieve a strong and consistent organic visibility. This cannot be achieved over a weekend. This means that you will have to consistently interact with your audience, provide them with value and share information that will improve their lives.

And that is just one aspect of SEO. You will also have to focus on other tactics such as safe and sustainable link building campaigns which requires its own in-depth strategy. This is where most businesses will require expert support because if they get this wrong, their website would get penalized and the entire campaign would be delayed for another 3-6 months to get back from that penalty.

 

PPC: Scale Faster, Laser-Targeted Visibility

By now you might be wondering why would anyone choose to go for PPC. Because with SEO, people trust the organic results and it also gets a better ROI. You’re right, but here are the reasons why businesses choose PPC:

 

Total Control Over Ads.

It’s true, PPC is just ads. But that’s a huge thing because you now have granular control over every aspect of your ad. You can choose everything, from choosing to provide links to different pages on your website, to providing the audience a tap to call button right in the ad. This is not something you can choose with SEO.

Visual Product Ads.

If you have an e-commerce store, Google provides you with an option to have your product images show up as shopping ads. This will help a user see what they will be clicking on. Again, this is not something you get with SEO.

Visibility to the Right People.

With paid advertisements, you can control who sees your ad. This ensures that only the right people are seeing your ad. And even if they don’t end up buying from you, or subscribing to your newsletter, they would at least go back and do a brand search to find out more about your brand before clicking on your website. This will end up paying dividends to your marketing in the long run.

Budget.

This is a big one. With PPC you can have tight control of your budget. You can decide whether you want to pay $50 per day or a $100 per day on a campaign. This is not something you can do with SEO. With SEO there is no fixed limit. You basically spend what you have to in order to make sure that your website ends up ranking on page 1.

Speed.

This is where PPC shines. With SEO, it can take months for you to see results. But not with PPC. You can start seeing results within a 24 hour period and you can scale those results by 10x within a weeks time. Not only that, but you can also get quick feedback about how your ads are performing so you can make appropriate changes to further optimize them.

A/B Testing.

This is a big one. Split testing or A/B testing basically means that you test different versions of your landing pages, call-to-actions, etc. to see which one delivers the best results. And with the speed of PPC ads, you can determine that within 15 days and be on your way to scaling up the campaigns as much as you can.

 

SEO or PPC?

Now that you know a little bit more about both types of marketing, you can see why it is not possible to provide a generalized answer to you. It ultimately depends on the type of business you’re running, where your prospects hang out and the marketing budget you’re working with.

If you are a local business with very low competition and only need a couple of leads per week, you could get the best results from SEO.

But if you are a new e-commerce store that is competing with the likes of Amazon, Walmart, eBay, etc. then you’re going to struggle in organic searches for a long time.

But, if you want leads now and you already have your website authority set up. You might want to go the PPC route.

You also want to make sure that you are looking at the long game. Because at the end of the day, you’re doing this to make sure that your business isn’t overtaken by your competitors. You want to make sure that the marketing you do today will help you lay the foundation for the authority and credibility you build over the years.

So what’s the best way of coming up with a long-term strategy? Decide on a 5-year goal and start working backward. That will not only help you develop a long-term strategy, it will also help you develop a solid short-term strategy that will give you pointers on what you should do next.

Most businesses would be better off with an integrated search strategy that utilizes both, SEO and PPC. This will provide them with the immediate results they are looking for, while also working on a long-time 5-year plan on establishing their credibility in the organic results. Again, it is possible that this strategy might not be best for your particular business.

But if you are looking for a strategy that would provide high growth, aggressive marketing, you will want to look at both channels of marketing and use them together rather than isolating each one.

Why Business Owners Should Focus on Building Trust – Not Attention

Gone are the days when you had to sit through TV commercials just so you can see the cliffhanger of an episode. Today, you have the choice to ignore those ads/marketing campaigns. You can pay a monthly fee [Netflix] to get unlimited ad-free content. This is the reason why 95% of the businesses out there that are marketing themselves online, are focusing on getting as much attention as they can.

What they don’t realize, is that gaining attention is only half the battle. In order to build a successful business, they need to build trust by providing value up-front and building a successful customer-brand relationship.

You can become the next the Tai Lopez of your industry, but if you fail to build trust with your audience, you will end up being no one.

 

Without Trust, Digital Marketing Breaks Apart

Let’s be honest for a second. I know it is hard just to get attention. You literally have seconds to get it, and if you do not manage to do everything right, you will lose it faster than you captured it. Your business would end up becoming a meme that will be used to poke fun at you and will be forgotten within 2 weeks (that’s true. The average lifetime of a meme is 14 days, or whenever PewDiePie covers it in his Meme Review videos. That’s when the memes die.)

So what should you be seeking to get with your advertising campaigns? If it’s not attention, what is it?
Trust should be the #1 thing you should be looking to get. Even if that means you end up spending a bit more than you expected on your ad campaigns. At least you know that the people that entered your funnel, trust you and would give you a second chance if something goes wrong.

Remember, attention is not personal. People are already browsing Facebook/Instagram , etc. They just want to have fun and pass their time. They don’t care what kind of ads show up. And if you manage to get a couple seconds of attention during that time, it’s not a big deal. Everyone in their timeline is getting that attention as they keep scrolling.

But if your ad manages to make them stop scrolling for a while, makes them want to watch your entire video, or if it manages to make them want to watch more videos on your Facebook page or your YouTube channel, then that’s a great sign.

That means that you have managed to get more than just their attention, they now have shown that they trust you at least 1% to check out your other videos. 1% is better than nothing.
And that’s where you start taking advantage of your position. You know that they trust you enough to watch your free content. So why not be consistent, be strategic and provide them with immense value upfront.

Here’s a thought experiment I do to make sure that I’m doing the right thing. I try to think about all the absolute worse ways of achieving the goals I have. Let’s imagine that I was in your shoes. You just started a business but you’re unsure about what you should be doing to attract more people to your website and to start building trust around your brand.

 

What would my goals be?

1. Make the website easy to navigate
2. Make sure that people on Facebook & Instagram trust me
3. Make sure that my website is ranking on page 1 for the keywords that the customers would be searching for

Let’s skip the 1st goal because that’s about website development. Let’s talk about building trust on Facebook & Instagram.
What would be the absolute worst way of doing that?

 

Let’s think about it.

1. Not having video ads so people wouldn’t know my personality. They also wouldn’t be able to associate a face to a brand.
2. Use a sub-optimal image that is very grainy and is just not good to look at.
3. Do not post any content on my Facebook Business page or on my Instagram profile besides the ad.
4. Even if I post something more, I’m not consistent with it.
5. Not focus at all on on-page/off-page optimization of my website (this is the SEO aspect of the goal).

 

Now that we know the absolute worst things to go about achieving our goals, we can do the opposite of them. We can:

1. Create video ads that are customized to the audience we are targeting. And it also has social proof about how other people are already benefiting from your brand (it is very easy to create social proof).
2. Create or pay a graphic designer to create top-notch images that you can consistently post on Instagram and Facebook.
3. Regularly go live on both Facebook & Instagram to make sure that your followers are getting immense value.
4. Hire an SEO agency to handle everything related to SEO to make sure that your website is well optimized and ready to beat your competition sitting on page 1.

That’s how easy it is to come up with a rock-solid strategy to build trust.

I see a ton of marketers brag about the number of likes, their engagement rates, etc. in groups and forums. All they see are numbers and they fail to realize that there are real people behind those numbers. That is the reason why you’ll rarely see any marketer create a multi-million dollar marketing agency.

It’s just not possible to do it if you remove the human aspect out of marketing. Because at the end of the day, you are delivering value to a customer and getting paid in return. It’s an exchange of value.

But that exchange is only possible if the customers trust you that the value you’re providing will improve some aspect of their life. And if you’re not doing that, then you really should get back to the drawing board and start remaking your products/services from scratch.

 

Conclusion

So, if you’re a local business, or even if you’re a giant with multiple franchises, you need to make sure that you are building trust. That’s the only way you can make sure that your business will survive any recession, lawsuit or disaster. You can be a marketing genius, but if you don’t have the trust and loyalty of your customers, your brand won’t have anything.
So, don’t make gaining more attention your goal, building trust should be the biggest goal.