It goes without saying that building authority is one of the most important things you can do for your business. If you want people to choose you over your competition, you need to provide them with insane value. And here’s the news, you cannot build authority overnight. It can take months and sometimes even years to build it.
And in this guide, we are going into detail on how you can position yourself to make sure that you’re doing the right things when it comes to becoming an authority in your niche.
But before we jump into it, there’s something you need to understand. Building authority is no easy task. It takes determination, perseverance, and planning to reach your end goal. You might not see results in the first couple of months. And that’s when most people give up. They think that it is an unattainable goal.
But ask those who have been at it for over a year or two, and they can confidently say that they never thought that they would come this far. So, if you have the patience and the determination to become the authority, keep reading.
Knowing Your Niche
This is not a lottery ticket. You need to choose your niche. Here are some things you should keep in mind when doing that:
- Choose a niche that is not too broad. A very broad niche would make it impossible to define what your business is about.
- The niche shouldn’t be too narrow either. This would result in you running out of topics to talk about.
- Pick a niche that you know very well about. This shouldn’t be something that you’re still learning. If you want to be an authority, you need already be an expert.
Once you pick a niche, you will also need to define your target audience. This will help you understand which topics they would be interested in and how they would respond. This is especially important because it will help you determine what type of call-to-action to use to get those sales and newsletter subscribers.
This is the internet. People are being scammed all the time. If they weren’t, we wouldn’t need the SPAM box in our emails.
So, you want to make sure that you are building rapport and trust with your audience. So much so that they return to you when they need some information about the topics you talk about. And hopefully, eventually, they convert into customers.
This all sounds fine and dandy until you start to work on it. It is hard to build trust online. But there are several ways you can do that.
If you have some qualifications in your niche, for example, a degree, or a course you’ve taken, show that off. People trust titles and it can set you apart from everyone else. For example, a certified massage therapist can easily create more trust by just uploading an image of his degree compared to someone who is not a certified/licensed massage therapist.
The same thing goes for doctors and physicians.
Once you do that, you can then keep riding the momentum by providing great content and value upfront so people trust you more.
Showing Relevant Results.
Take us for example. There is no professional degree one can take to become an SEO expert or a digital marketing specialist. So in order to build trust, we provide relevant results in our niche.
On the homepage you see several websites benefitting from our services. That’s how we build trust.
You know that we can deliver results, and we show them off.
And we aren’t stopping there. As I mentioned earlier, we walk the walk. We are riding the momentum by providing great value upfront. So if you’re someone who is looking to educate themselves with different digital marketing techniques, this is the website you should come to.
Great results and valuable content, there’s nothing more one would need to trust you.
Over Deliver. Every. Single. Time
This is probably the easiest way to build trust because it only requires you to take that extra step and that’s it. Let’s say that you promise someone that their website would rank on page 1 of Google for the keywords they are targeting. But it’ll take you 6 months.
The client knows how long it will take. But let’s say that you’ve been working hard and you can deliver the results in 5 months.
Should you wait another month?
Deliver the results in 5 months and your client will be amazed by you. Not to mention, they will come to you if they need any help with SEO in the future.
Always over deliver because that’s the easiest way to build trust.
Know What Your Audience Needs & Deliver
Don’t deliver like Jim Carrey in the gif above. But if you want to be viewed as an authority, make sure that you know exactly what your audience needs.
I see people ignore this all the time. They are not willing to dig a little deeper and find out the pain and the problems their audience is facing.
Usually, this means going into forums, and QnA websites like Quora and seeing what people are talking about. What questions they are asking. If you can provide the answers there, great!
If you can’t answer them without writing a 1000 word blog post, then it’s probably best to write up the blog post and refer them to it. Believe me, people will be pleased. And if you are consistent with this, there’s nothing stopping you from becoming an authority within that forum and people spreading the valuable information you’re providing.
Not only is this type of audience research useful for building authority, it is also useful if you’re looking to create products. It makes the entire process easier. You know exactly what they need. All you need to do is to package your information and provide it to them at a reasonable price.
This is very similar to dating. The person who knows exactly what the women is looking for, and can provide that, he will always be the one who wins. So, once you know what your audience needs inside out, you will win regardless of how many competitors you have.
What Comes First, Google Rankings or Authority?
I’ve seen people talk about this a lot. And it is an interesting question because most people believe that in order to build authority, you first need to rank your website on page 1 of Google.
But if you think about it for a second, that’s the opposite of what actually happens on Google. Google on places authoritative websites on page 1.
This means that there’s someplace else where this authority is being built, and Google takes note of that and decides to rank that website on page 1. And if you’ve been in the SEO world for a while, you’d also know that the more authoritative the website is, the more it can get away with when it comes to having a risky backlink profile and other behaviors.
Here’s what Google looks at to determine whether or not you should be considered a trusted authority:
Who Else Trusts You
This is a common theme when it comes to SEO. Almost every search engine will look at what other authorities and trusted websites link out to you.
If the influencers in your niche and other trusted bloggers are linking out to you, you will see your website rank higher. On top of that, if you are also an authority in the offline world and you give speeches, talks, etc. then it is common to see schools (.edu), organizations (.org), and government (.gov) websites link out to you as well.
An ideal scenario would be to provide valuable content while getting in touch with the influencers in your niche/industry and building relationships with them. And eventually collaborating with them that ends up with a backlink exchange.
But yes, that’s the overall strategy that you need to be following in order to be viewed as an authority to Google.
Here’s the other side of the coin where people don’t really do much research before starting a website and they start providing valuable content. And while that is a good thing, they also make a lot of bad decisions.
One of the worst decisions more beginners make is that they end up buying a package of backlinks. Most of these packages do not provide high-quality links. In fact, I’ve seen that they predictably bring down your rankings in Google.
And if you’re one of the beginners who did that, you should disavow all the low-quality links you’ve received. However, it will probably take weeks or even months for that disavow to go into effect. But in the meantime, you should start to follow the above strategy so you are not stranded.
Remember, if it was as easy as just buying a cheap backlinks package, then everyone would be an authority. And everyone would rank on page 1. Then it would be a competition about who’s got deeper pockets.
Instead, things are different. It doesn’t matter whether you have a million dollar marketing budget, or if you can only spend $500 per month on marketing. It all comes down to whether people like you, and whether or not they trust you enough.
Once people start trusting you, there’s nothing that can stop you from dominating your entire niche.